Honor to venture into laptop segment with MagicBook on April 19


Huawei’s sub brand Honor is planning to launch their first laptop named Honor Magicbook on April 19. 

Honor had first teased a video of the upcoming laptop on earlier this month, which was taken as a pinch of salt amid April fools day. But the company has now confirmed on its Weibo channel about the Honor Magicbook’s release alongside Honor 10 on April 19.

As per the teaser released on April 1, the notebook has a slim profile with minimal bezels. The design language was again confirmed from the recently spotted teaser on Weibo.

Source- Weibo

There is no information on the specifications of the laptop but one of the teasers hints at a lightweight design, efficient cooling tech and promising battery life. 

The company, is known for their popular mid-range and entry-level phones and wearable. Although their parent company Huawei has been their in the laptop market for sometime now.

Why laptops?

Although demand for laptops have taken a dip, companies still see a huge potential in specific groups. Honor’s entry could be their attempt to target customers looking for a reasonably priced laptop with high-end features and design. 

Xiaomi is a good example of one of such companies that have a decent presence and popularity in that particular category. Their laptops are not cheap but they are targeted to offer good value for money.  

A solid hardware composition with latest software and quality design at a price cheaper than an Apple or a HP laptop. This has been the formula to Xiaomi’s popularity in Chinese market. 

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